I’m fascinated by book trailers. They seem like an inventive way to bring a book to life. Book trailers are relatively new additions to the literary world.
What is a book trailer, anyway?
A book trailer is a short video teaser for a book. The video can consist of live action, animation, scrolling text on a black background, or anything that captures the attention of the viewer.
Fun Facts about Book Trailers
- Book trailers have been around since 2002.
- Readers are 64% more likely to purchase a book if they see a book trailer that effectively promotes it.
- Book trailers create more buzz about a book and help with marketing it.
- Book trailers are short and sweet – usually less than a minute each.
- They can be a combination of still photos, live action video, with text and music.
- If a picture is worth a 1,000 words, a moving picture is priceless!
- Authors and publishers can hire companies to produce a book trailer that generates buzz about a book prior to its release.
Where can I find Book Trailers?
Many book trailers are posted on YouTube. There are 1 billion users that watch YouTube videos, and 4 billion video views daily.
There is also a really cool site called Trailershelf. It’s a curated site, dedicated to showcasing book trailers to help readers find good books to read. You can explore videos by genre, most popular, staff picks, and more. Check it out.